summary
With sales of $14.9 billion in 2024, Tractor Supply Co. offers a wide range of items for households, land, pets and livestock owners who generally earn on average and have sub-average costs of living. Based in Brentwood, Tennessee, TSCO has five product categories: Livestock, horses and agriculture (26% of sales). Companion Animal (PET) (25% of sales); Seasonal and Recreational Products (23%); Hardware, Tools, Trucks (16%); Clothing, Gifts, Decorations (10%). Over 85% of the company’s customers have pets and animals. The company ended 2024 with over 2,500 stores in 49 states, with 2,296 stores, including tractor supply banners and 206 petense stores. 61% of stores are independent, and 39% are in shopping centres. There are 261 stores in Texas. North Carolina has 122. Florida, 115; Georgia, 116; Pennsylvania, 114; Michigan, 109; Tennessee, 105; Ohio, 105. Usually, stores outside of major cities last for more than an hour. Digital sales account for approximately 8% of the company’s total. The target is 10%-12%.
The supply of tractors, founded in 1982 from assets of catalogue companies that have been selling farm supplies since 1938, is Converti.
