If you notice that this month’s social media has fewer rainbow logos to decorate social media than Jun of the past, you don’t imagine it. Some businesses have retreated public support of pride following President Donald Trump’s executive order to end the Diversity, Equality and Inclusion (DEI) program within the government.
Gravity polls of corporate executives revealed 39% of companies plan to reduce engagement with pride-related engagements, including Fortune 500 and Global 1000 leaders.
NYC’s pride is facing a $750,000 deficit. The legacy of pridea nonprofit organization that runs the city’s Pride Festival. As a result, NYC pride will be fewer floats, vendors and performers, the organization says, and it cannot provide the usual level of annual programming and financial support to LGBTQIA+ nonprofits.
In recent years, brand names are expected to be scattered at pride-related festivals. The event stage boasts a company’s name, and the Parade Route storefronts are decorated with rainbows and employee resource groups, but in many cases it is not financially supported by the business.
Critics criticized Many of these companies engaged in rainbow capitalism use Pride Month as a marketing strategy rather than actually supporting LGBTQ issues or causes. More parties than protest.
When did Pride Month become a company? In the 1990s, companies began using Pride as a marketing technique, but logos began to increase at Pride Festivals in the 2010s. When the Supreme Court ruled that same-sex couples have a fundamental right to marry, corporate involvement in pride reached an all-time high. Looking back at decades, see that brands have become an omnipresent part of Pride Month.
Stuart Lutz – Gad/Getty Images
Noah Burger – Reuser
Neilson Bernard – getty Image
Jewel Samad — AFP/Getty Images
Rommel Demano- getty Images
David McNew – getty Images
Rodin Eckenroth – Waile Image/Getty Image
David Berding – getty Images
