- in In progress Specialty Coffee Association’s World of Coffee 2025 Geneva, ITC We show you our commitment to changing coffee Complete trading Latin America, Africa, Asia.
- ITC wants Adding advance value, technical know-how, regional trade, youth and women-led companies In the coffee industry.
- The same goes for the association Advocates for circular economy and comprehensive entrepreneurship.
As the world’s best brewed aromas fill the air of Geneva, the International Trade Centre (ITC) offers more than just coffee. It pours decades of innovation, empowerment and inclusive growth into the global spotlight.
in Specialty Coffee Association’s World of Coffee 2025– For the first time in Geneva, Europe’s largest coffee trade show, and now the first time it has been held in Geneva, ITC presents its deep commitment to transform coffee from a product to a catalyst for sustainable development.
For over 20 years, ITC has worked with international coffee organizations and regional institutions to boost value chains and strengthen small and medium-sized enterprises (SMEs) in Latin America, Africa and Asia.
From publishing Coffee Guides, a go-to reference for the industry, to defending circular economy and comprehensive entrepreneurship, ITC’s impact brews well beyond beans.
This year, the spotlight is shining on ITC’s latest efforts. Add value, technical know-how, regional trade, and the next chapter of the youth-led company Global Coffee Trade is one of equity, resilience and prosperity.
Improve the quality of coffee trade beans
“Coffee is more than a product. For many small businesses supporting countries around the world, the ability to improve the quality of beans, process them at origin and meet sustainability requirements means meeting sustainability requirements in the face of growing climate concerns.
Van Cianogueira, executive director of ICO, said, “We cannot tackle the challenges of the coffee sector. We need strong partnerships for expertise, funding, competent people and collective action. The ICO and ITC have been working together for many years. Procedures to increase access to the market and local consumption – each important to increase the income on which coffee is grown.”
Uganda’s Minister of Agriculture, Animal Industry and Fisheries Fred Kakuraga noted that his country is taking on an ambitious commitment to transform its export trajectory from $50 billion to $500 billion through the addition of strategic value.
“Coffee will become one of the major drivers to achieve this goal. It will not only strengthen the economic competitiveness, but also its national transformation agenda. Furthermore, the Ugandan government will support investment in the gradual transition of the coffee sector from green bean exports, generating farmer incomes through both green bean and meltable coffee exports.
In another meeting with ITC’s Associate Executive Director Dorothy Tenbo and her team, Fred Kakuraga explored the potential for a partnership with ITC, focusing on adding value through the transfer of science and technology to sustain the processing and production of coffee.
World of Coffee’s ITC
Booth 1359 | Palexpo Geneva | June 26th-28th
Visitors can be found at booth 1359 Enjoy a unique coffee From around the world, you will be able to connect directly with producers and learn how ITC programs can enable sustainable and inclusive coffee growth from seeds to SIP.
- ITC will also co-host a national booth with coffee sector stakeholders, including:
- Booth 1359: Democratic Republic of the Congo, Ghana, Ethiopia
- Booth 2469: Burundi
- Booth 2365: Kenya
- Booth 2531: Lao People’s Democratic Republic
- Booth 2467: Papua New Guinea
- Booth 2271: Rwanda
- Booth 2377: Tanzania Union Republic
- Booth 2371: Uganda
The ITC program has been represented
ITC Window I Trust Funds Related to the Development of SMEs Related Methodology in Green Transition
The EU-funded European Union and East Africa Community Market Access Upgrade Upgrade Programme (Markup) II supports, exhibits and engages with buyers, and is responsible for over 40 coffee companies in East Africa.
Funded by business-friendly organizations in the African, Caribbean and Pacific Countries (ACP), EU and African, Caribbean and Pacific countries, empowers small and medium-sized enterprises through added value, circular economy and trade development.
The Dutch government-funded Dutch Trust Fund V supports coffee producers in Ghana, Ghana and Senegal, making exports and a safe living.
Funded by the UK and Northern Ireland’s Foreign, Federal and Development Authorities, the UKTP aims to increase trade from developing countries to the UK and the European Union by maximizing the benefits of their respective economic partnership agreements and UK’s developing countries trade schemes.
Please read again: The influence of Uganda’s growing coffee in the global market
